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Senior Product Marketing Manager (m/w/d)
Instaffo GmbH
In this role, you own how SPREAD is positioned, messaged, and understood by engineering leaders at enterprise accounts. You translate a deeply technical product into narratives that win deals, arm Sales with competitive intelligence and enablement assets, and partner with Product and Engineering on go-to-market. This is a hands-on role in a small, senior marketing team alongside Growth, GTM Ops, and Design.
- Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
- Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
- Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
- Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
- Develop thought leadership content that builds credibility with deeply technical audiences.
- Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
- Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.
- 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
- Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
- Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
- Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling.
- AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly.
- Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs.
- Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient.
- Based in Berlin or close enough for regular in-office collaboration, especially during the first months.
Team
You will be part of a small, senior marketing team, working alongside individuals in GTM Ops and Design.
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